Job Summary

• The successful candidate will join our team as the Head of Products and Customer Value Management (CVM) in the Marketing Department.
• This individual will report to the Director of Marketing Operations and will be responsible for driving revenue growth by leading the strategy, design, and execution of innovative and disruptive products across voice, data, and digital services. Additionally, the Head of Products and CVM will focus on maximizing customer lifetime value through effective customer value management, reducing churn, and leading retention and loyalty initiatives, particularly for high-value customer segments.

Key Responsibilities

• Own and drive the overall subscriber revenue strategy and performance.
• Develop and implement innovative product portfolios that meet market needs and drive competitive differentiation, especially in voice and data services.
• Oversee churn management strategies and lead base retention efforts with data-driven approaches.
• Design and execute customer value management (CVM) campaigns that optimize upsell, cross-sell, and win-back initiatives.
• Champion high-value customer retention through personalized engagement and compelling loyalty programs.
• Collaborate with cross-functional teams (CFTs), including Technology, Sales, Finance, and Customer Experience, to ensure seamless campaign execution.
• Drive digital transformation of CVM processes through automation and advanced analytics.
• Monitor and analyse product and campaign performance, providing actionable insights and recommendations.
• Foster a culture of innovation, continuous improvement, and capability building within the Product & CVM team.

Key KPI’s

• Gross Revenue Contribution
• Market Share: Subscriber, Traffic, and Revenue
• Base Growth and Churn Reduction
• High-Value Customer Retention
• Product Launch Timelines and Uptake
• CVM Campaign Effectiveness and ROI

Qualification Required & Experience

• A Master's degree in Business Administration, Finance, or related field. Bachelor’s in Economics, Statistics, Engineering, or Business-related discipline is required.
• Minimum of 5–10 years of progressive experience in the telecom industry, preferably within the commercial/marketing space.
• Proven experience in developing and launching consumer-centric products and managing customer lifecycle programs.
• Strong command of data analytics tools and proficiency in Excel and/or data visualization platforms.
• Demonstrated ability to translate complex data into clear commercial decisions.
• Entrepreneurial mindset with a track record of driving innovation and speed to market.
• Strong stakeholder engagement and project management capabilities.

Core Competencies

• Excellent written and verbal communication skills
• Advanced analytical and critical thinking skills
• Strong leadership and team development abilities PPL Internal
• Strategic thinker with attention to detail and execution
• Customer-centric and data-driven decision maker
• Ability to build and maintain strong internal and external business relationships
• Agile and adaptable to changing market dynamics
• Commercial awareness and ability to align initiatives to business goals

Location: Accra

How To Apply For The Job

Interested and qualified applicants should send their Applications & Curriculum Vitae to:

Recruitment@ppl.net.gh

Kindly indicate the role you are applying for in the email subject.

Closing Date: 2 May, 2025

Ready to be part of our dynamic and innovative team? At AT, we enhance the value of our employees by providing long-term growth and opportunities in an ever-evolving work environment. Our values are at the core of what we do and represents who we are, Simplicity, Transparency and Relevance. Initiate your journey to be part of our world-class team and experience a rewarding career.