Company Overview

Micasso is a premium tile brand dedicated to providing high-quality, innovative tiling solutions for residential and commercial projects. As part of a growing industry, we collaborate with key players in the real estate, construction, and architectural sectors to deliver top-tier products for large-scale developments.

Job Summary

We are seeking an experienced Marketing Support Executive to lead brand development, showroom retail marketing, and professional channel engagement. The successful candidate will design and implement end-to-end marketing strategies, covering both online and offline campaigns to position Micasso as Ghana’s leading high-end tile brand and elevate our showroom into one of the top three retail destinations in the country. The role requires a strong balance of strategic planning, creative execution, and team leadership, with an emphasis on building retail visibility, cultivating designer and artisan networks, supporting distributor sales growth, and managing large-scale events and campaigns.

Key Responsibilities

• Design and execute integrated marketing strategies
• Build Micasso into Ghana’s top luxury tile brand and strengthen showroom brand presence.
• Develop artisan (masons/tilers) and designer networks, including rebate programs, training, certification projects, and industry summits.
• Coordinate showroom events, new product launches, and retail promotions to increase customer footfall and sales.
• Plan and oversee large-scale marketing events, ensuring full-cycle management (planning, execution, evaluation).
• Support distributor showroom construction and branding initiatives to strengthen channel visibility.
• Provide training and coaching to distributor shop sales personnel to improve sales performance and product knowledge.
• Partner with sales teams to align marketing initiatives with revenue goals and distributor support.
• Lead showroom social media presence, content creation, and targeted campaigns to enhance visibility and customer engagement.
• Monitor distributor activities, campaign effectiveness, and market trends, providing reports with insights and recommendations.
• Build, manage, and mentor a high-performing marketing team while providing continuous capacity-building opportunities.

Qualification Required & Experience

• Master’s degree in Marketing, Sales, Business Administration, or related field.
• 8+ years of marketing experience, including 3+ years in a leadership role.
• Strong background in both marketing and sales, with experience supporting distributor networks.
• Proven track record in launching and building high-end brands, with strong retail/showroom marketing expertise.
• Experience in luxury retail, FMCG, or building materials preferred.
• Demonstrated success in event management, channel development, training programs, and digital campaigns.

Technical Skills

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Strong understanding of digital platforms (e.g., social media backends, advertising platforms).
• Ability to analyze data, monitor campaign performance, and generate actionable insights.
• Basic copywriting and creative direction skills, able to guide production of high-quality promotional materials.

Compensation & Benefits

• Competitive salary + commission based on performance.
• Career growth opportunities within the organization.
• Training and development programs.

Location: Accra

How To Apply For The Job

Interested candidates should send their CV with the subject line “Marketing Support.” to:

keda-gh-hrrecruitment@twyfordtile.com

Closing Date: 26 September, 2025