Role purpose:

Own end-to-end media strategy, planning governance, budget control and performance accountability across traditional, non-biddable digital and biddable performance channels delivered through a hybrid agency model.
The role exists to maximise ROMI, strengthen brand equity, improve media efficiency and ensure paid distribution power remains strategically controlled and executed.
The role is a critical lever in delivering Telecel’s strategic Brand agenda roadmap ensuring sustained growth in brand salience, mental availability, trust, and relevance across priority audiences including mass, youth, SMEs and digital-first consumers.

Key Accountability and Decision Ownership:

1. Long-Term Integrated Media Strategy & Brand Health Stewardship

• Develop annual and multi-year media frameworks aligned to Telecel’s Brand health agenda roadmap.
• Drive sustained Share of Voice leadership in priority categories.
• Balance long-term brand building with short-term performance delivery.
• Ensure consistent visibility of brand purpose, CSR platforms and strategic initiatives.

KPIs:

- Share of Voice vs competitors
- Brand awareness and consideration contribution
- Reach and frequency efficiency

2. Media Buying Governance & Performance Accountability

• Own total media budget allocation and reallocation decisions.
• Approve agency-led biddable and performance media strategies.
• Set CPA, CPM, pacing and optimisation guardrails.
• Lead weekly performance reviews and direct optimisation priorities.

KPIs:

- CPA / CPI vs targets
- ROMI improvement YoY
- Budget variance ?2%

3. Sub brands, CSR & Strategic Initiative Acceleration

• Lead paid media frameworks for Telecel Cash & Enterprise business awareness, acquisition, trust and usage.
• Ensure CSR initiatives achieve sustained reach and positive association.
• Partner Digital Marketing Manager on acquisition-to-activation efficiency.

KPIs:

- Sub brands awareness & acquisition efficiency
- CSR awareness uplift

4. Innovation & Media Futures

• Pilot emerging channels, youth-centric platforms and addressable formats.
• Position Telecel as a first-mover in disruptive media partnerships.

KPIs:

- Innovation pilots delivered annually
- % of budget tested in new formats

5. Agency & Partner Management

• Lead statutory agency reviews and media commercial negotiations.
• Enforce transparency, accountability and efficiency.

KPIs:

- Agency performance score ?4/5
- Annual media savings / avoided costs

Core Competencies:

• Commercial media acumen and negotiation capability
• Strong analytical and performance marketing literacy
• Understanding of both traditional and digital media ecosystems
• Budget ownership and financial discipline
• Ability to challenge agency strategies using data
• ROMI and efficiency-driven mindset
• Cross-functional collaboration
• Understands the fundamentals of media, integrated media channels planning, buying, and strategy
• Understanding of Programmatic advertising based on hands on experience of managing display and video campaigns, across multiple channels and devices.
• Demonstrate delivery of results across large scale brand and performance campaigns
• Trading experience across open exchange, PMP and buying across all media types (Audio, Video, Display, Native etc).
• Understanding of display and Programmatic technology (e.g., DSPs, DMPs). Knowledge of AdForm (Ad Server, DSP),
• DBM, Double Verify advantageous.
• Knowledge of analytics, tracking, tag management/implementation, managing set up of DCO campaigns, and working with DMPs, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation

Qualification required & Experience

Must have technical / professional qualifications

• Degree or Certificate in digital marketing
• Platform certifications
• Masters in Integrated Marketing communications, Digital Marketing, advertising or related field is a plus
• Commercial media acumen and negotiation capability
• Strong analytical and performance marketing literacy
• Understanding of both traditional and digital media ecosystems
• Budget ownership and financial discipline
• Ability to challenge agency strategies using data
• ROMI and efficiency-driven mindset
• Cross-functional collaboration

Experience & Background:

• 6–10 years media experience (agency or large advertiser)
• Experience managing large media budgets
• Exposure to performance media planning
• Experience working across multi-channel environments
• Proven track record of cost optimization

Location: Accra

How To Apply For The Job

To submit your application, click on the link below and complete all relevant fields on the online application form.

Click Here To Apply Online

Closing Date: 24 March, 2026