Role Purpose

Support the customer base management strategy for Telecel Ghana and delivery thereof through various customer value management activities and initiatives. Configure, execute, and monitor direct marketing campaigns that will maximise the customer’s lifetime value through increasing their engagement and growing their revenues/margins.

The primary responsibilities of the role are therefore to manage

(a) Campaign configuration, execution, and monitoring
(b) Ensuring CVM campaigns drive the base management KPIs (Incremental revenue, Engagement (Cross sell/Up sell), Inactivity management etc)

Key accountabilities and decision ownership:

• Strategy: Implement and execute a customer value management strategy to maximise customer lifetime value and the contribution of the customer base to overall services revenue. Lead the business transformation to embed CVM and data driven decision-making principles and culture across the organization.
• Commercial delivery: Support the implementation of all CVM campaigns e.g. upsell voice customers to bigger voice bundles, cross-sell data bundles into the voice base, inactivity and churn management campaigns, real-time contextual trigger campaigns etc…
• CVM operations activities: Responsible for end to campaign management in terms of operations & execution
• Work with CVM Tool Vendor for Creation & execution of campaigns within the agreed timelines
• Collaborate with product owners and other stakeholders for gathering requirements and translating them into campaigns after doing a feasibility check and preparation of business requirement specification (BRS)
• Campaign configuration, User Acceptance Testing (UAT), business rules validation, prioritization, launch & post launch monitoring
• Collaborate closely with internal and external(vendors) support teams to ensure campaigns are running as expected as well as facilitating fixing any technical issues affecting ongoing campaigns within agreed SLAs
• Reporting: Support the availability of data for reporting of CVM campaigns and initiatives performance
• Create/maintain all campaign related documentation (Briefs, Change logs, Business Cases, UAT documents, BRS etc)
• Maintain processes, templates, and other documents that support best practices
• Do regular review of campaign platform, capabilities, integrations and channels with technical/business teams to give recommendation on future enhancements and improvements to support business needs
• Capabilities: Implement and manage a holistic blueprint for campaign management & fulfilment by scoping out the data-mart layer all the way to the fulfilment layer
• Integrate output through campaign management, charging and fulfilment platforms, by translating CVM objectives to IT / Technical teams

Core competencies, knowledge, and experience

•Strategic Thinking - Bridge between Commercial and IT – Ability to work with commercial and technical teams to scope system and campaign requirements
•Delivering Results – strong focus on delivering tangible results based on tasks assigned
•Managing a changing environment – Ability to self-develop and keep up with new technologies while also maintaining focus on operational metrics
•Making a personal difference – High resilience, ability to maintain performance under pressure and to tight deadlines, e.g. Delivering Ad-hoc campaigns.
•Communicating for Impact – ability to connect with team and with stakeholders in different levels to drive buy in to CVM strategy and achieve implementation

Qualification Required & Experience

Must have technical / professional qualifications
?
• University degree or equivalent qualifications
• Outstanding systems integration skills to understand customer data(data-mart) and systems integration in campaign platform
• Strong SQL skills with experience in relational OLTP database models (OLAP is a plus)
• Prior experience of telecom industry is a bonus
• Open, fact-based approach; ability to understand and translate commercial objectives to technical teams for ensuring delivery of business requirements from campaign platform
• Disciplined detail-oriented style, combined with ability to work at an operational level simultaneously

Location: Accra

How To Apply For The Job

To submit your application, click on the link below and complete all relevant fields on the online application form.

Click Here To Apply Online

Closing Date: 15 May, 2026