Job Summary

• The successful candidate will join as a Manager for Acquisitions in the Marketing Department.
• (S)He will report to the Head of Acquisitions and will be responsible for increasing AT’s share of revenue by developing and executing, from conception to implementation, acquisition strategies and programs to drive growth in new subscriber volumes and their contribution to gross revenue.

Key Responsibilities

• Custodian of the Acquisition Revenue and subscriber growth.
• Leverage on market research to get insights into consumer behavior and preferences on the acquisition front to inform refinements to AT’s welcome offers and ensure that it remains profitable and competitive.
• Equip sales and trade personnel with all necessary analyses (product information) and attractive offerings to enable the team drive quality acquisitions.
• Full ownership of the gross adds decay number and design and implement campaigns & schemes geared at its significant reduction.
• Assist in core operational tasks, including commission scheme designs, identifying new acquisition and revenue streams and developing business cases to justify the revenue implication of new and refined initiatives.
• Accountable for defining and leading execution of Go-To-Market plans for each acquisition and regional offerings in order to achieve the desired brand awareness and effectively reach the target audience.
• Increase ARPU and DOA of subscribers across acquisition value segments.
• Accountable for smartphone device growth on the network and smartphone ARPU growth.
• Accountable for device partnerships.
• Accountable for data user penetration on new additions to the network (gross adds).
• Custodian of customer engagement campaigns and activities for 0–90-day old subscribers.
• Reporting of regional and national level sales performance on gross adds KPIs, decay, etc.

Key KPI’s

• Acquisition Revenues
• Regional Gross adds
• M2 & M3 Decay and Retention
• Device gross Adds penetration
• Primaries & SIM availability

Required Qualification and Experience

• Bachelor of Economics, Statistics, Mathematics, Engineering or a Business-related field, etc.
• Master’s in business administration, or a related field would be an added advantage.
• 5-7 years of varied experience, 2-3 within Telecom Industry or 2-3 years in Marketing/Commercial Department.
• Excellent data analysis and excel skills.
• Strong analytical, statistical and presentation skills.
• Strong communication and interpersonal skills.

Core Competencies

• Excellent communicator
• Organized and detail oriented
• Strong analytical and problem-solving skills
• Good team player skills
• Demonstrated experience and success in base management / CVM/CLM/CLTV
• The ability to build and sustain positive business relationships internally and externally
• Strong process, planning and organizational skill

Location: Accra

How To Apply For The Job

Interested and qualified applicants should send their Applications & Curriculum Vitae to:

Recruitment@ppl.net.gh

Kindly indicate the role you are applying for in the email subject.

Closing Date: 22 May, 2025

Ready to be part of our dynamic and innovative team? At AT, we enhance the value of our employees by providing long-term growth and opportunities in an ever-evolving work environment. Our values are at the core of what we do and represents who we are, Simplicity, Transparency and Relevance. Initiate your journey to be part of our world-class team and experience a rewarding career.