Job Summary:

• Contribute to the scaling of the digital channels in terms of top commercial KPIs (e.g. Monthly Active Users) and engagement.

Job Role

• Drive acquisition activities for all Digital channels
• Conduct engagement campaigns (e.g. in-app messages)
• Conduct experiments to improve the full funnel from awareness to referral
• Provide input to the product owners on changes required to bring scale
• Collaborate with the Analytics and Reporting team to gather insights required to drive Growth initiatives
• Scale Digital channels to make them the #1 self-care channel for all customers
• Drive revenues and other critical KPIs for the success of the Digital Channels strategy
• Increase the number of customers who transact on the channel and refer to friends
• Scale the channels and drive engagement KPIs
• Ensure proper reporting on all levels of KPIs (top and deep dive) are provided to senior leaders

Context:

• Highly dynamic and competitive technology industry
• Global technology trends and advancements
• Vendor Management Relationship
• Performance driven environment
• Diverse Cultural environment
• Regionalization structure implications

Qualification Required & Experience

Education

• A First Degree in any related field of study.
• Digital Marketing certification and/or Design Thinking is a plus

Experience

• Minimum of 3 years related work experience in a digital organization or in the digital department of an organization
• Experience with Growth Marketing
• Good experience and knowledge of the main digital analytics tools like Google Analytics, Google Data Studio, etc.
• Experience with Digital Marketing
• Good experience with PowerPoint

Professional/Technical competencies:

• Strong knowledge of all main analytics tools and techniques
• Business Performance Management
• Planning and Budgeting
• Stakeholder Relations Management
• Marketing/Digital Marketing
• Understanding of the Digital Ecosystem
• Proficient in Microsoft Office Suite (Excel, PowerPoint, etc.)
• Knowledge and ability to analyze KPIs and provide detailed reports

Physical Skills/ Competencies:

• Manages self-performance, good conflict management, takes and manages accountability.
• Energy & Drive – Innovative, takes initiative, result oriented and develops self consistently.
• Interpersonal Skills – Leadership, customer centricity, collaborative and coaches & develops direct reports.
• Personal Skills – Trustworthy, integrity and ethical in dealings
• Operating Skills – Ability to focus on priorities and plans, manages and monitors work effectively.
• Organisational Positioning Skills – Good written and verbal communication, commitment to the organization
• Strategic Skills – Global thinker, Analytical thinking, and Problem-solving abilities.

Location: Accra

How To Apply For The Job

Interested and qualified applicants should send their Curriculum Vitae by 22nd March 2022 to:

mtnghanarecruitment@mtn.com

Closing Date: 22 March, 2022