About the Organisation:

Legendary Foods is at the forefront of food technology, crafting alternative protein products to address the protein needs of West & Central Africa using advanced insect agriculture.

Headquartered in Ghana, we are on a mission to revolutionise protein consumption and increase protein accessibility by advancing our farm technology, introducing innovative products, and expanding our market presence across the African continent and beyond.

Role description: Legendary Foods is looking for a passionate individual to lead the organization’s sales function, drive FMCG sales growth, direct sales strategy, and be a business leader in the organization.

Duties of the role:

Sales Role

• Responsible to design, execute, monitor and adapt sales strategy
• Assess and implement methodology to increase B2C & B2B sales
• Identify new channels and develop distribution strategies for local and international markets.
• Identify gaps or areas of improvement in current sales channels.
• Collaborate with business analysts to extract meaningful sales data for strategic purposes
• Establishes volume and revenue goals to maximize profitability for the Company.
• Manage and enforce credit terms of the company
• Engage in Active Selling
• Strategically identifying potential B2C and B2B clients to grow small to large business accounts through initiating and closing the sales on products
• Maintaining a professional network of potential clients/customers and business opportunities.
• Generate sales by prospecting leads, cold calling and negotiating advantageous deals.

Planning of Marketing Events & Marketing Activities

• Preparing and communicating product promotions and special sales to customers.
• Strategize and execute well-thought-out targeted marketing plans and promotional activities to increase product exposure, customer traffic and sales.
• Collaborate with retailers to strengthen product exposure with optimal locations, shelf positions and signage.
• Prospecting new opportunities by identifying promising advertising campaigns and negotiating deals

Manage Customers + Customer Feedback

• Accurately document and record customer complaints, liaise with appropriate internal departments to relay precise information
• Resolve product or service problems by clarifying the customers complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following
up to ensure resolution.
• Liaising with field sales, retailers and wholesalers to understand product requirements and limitations

Inventory Management

• Supporting all sales team members to drive growth and development.
• Manage and participate in inventory control for the purposes of theft control, food safety and to optimize profitability
• Additional responsibilities upon request.

Qualification Required & Experience

Requisite Skills:

• Active sales experience in FMCG
• Experience managing relationships with distributors, wholesalers and retailers.
• Customer Relationships, Customer Retention, Market Research.
• Ability to multitask (not in a given moment but over days and weeks), prioritize and manage time effectively.
• Customer orientation and ability to adapt/respond to different types of characters
• Proven customer support experience
• Excellent communication skills (oral & written)
• Ability to work in a fast-paced environment
• Ability to pivot & adapt, mobilize resources quickly
• Driven by results and sales
• Must be willing to move around and travel to hot and congested areas
• High level of integrity.

Location: Accra

How To Apply For The Job

Applicants are to send their letters of intent and CV to:

hr@legendaryfoodsafrica.com with the email title “Sales Executive Application”. CVs are to be saved in applicants’
name.

Closing Date: 30 October, 2025

Only qualified applicants will be contacted.