VACANCY: MARKETING MANAGER – GHANA
Industry: iGaming & Sports Betting
Location: Accra, Ghana
Department: Marketing
Employment Type: Full-time
Reports to: Country Manager / Regional Marketing Director

About the Role

We are seeking an experienced and performance-driven Marketing Manager – Ghana to lead customer acquisition, brand growth and player engagement for our Ghana-focused iGaming and sports betting business.

The successful candidate will develop and execute the local marketing strategy across digital acquisition, affiliates, influencers, CRM, promotions, media, sponsorships and strategic partnerships. The role will work closely with the Country Manager and wider commercial teams to drive sustainable customer growth and ensure marketing investment delivers strong commercial returns.

Key Responsibilities

• Develop and implement the Ghana marketing strategy and plans.
• Lead customer acquisition and performance marketing activities.
• Manage affiliates, influencers, media partners and strategic partnerships.
• Develop and execute Sportsbook and Casino promotional campaigns.
• Support CRM, retention and player engagement initiatives.
• Strengthen brand awareness and local market presence.
• Conduct market and competitor analysis.
• Manage marketing budgets and monitor return on investment.
• Ensure marketing activities comply with applicable regulations and responsible marketing standards.
• Work collaboratively with commercial and cross-functional teams.

Qualification Required & Experience

Requirements

• Minimum 4 years' experience in iGaming, Sports Betting, Digital Marketing, Performance Marketing or a related commercial role.
• Strong understanding of the Ghanaian digital, sports and betting market.
• Experience managing customer acquisition campaigns and marketing budgets.
• Experience working with affiliates, influencers, media partners and digital acquisition channels.
• Experience developing Sportsbook and/or Casino promotional campaigns.
• Strong understanding of player acquisition, conversion, retention and reactivation.
• Strong understanding of performance marketing and digital acquisition.
• Experience with campaign tracking, attribution and marketing analytics.
• Experience with CRM and customer segmentation.
• Strong analytical and data interpretation skills.
• Experience managing agencies, affiliates, influencers and external marketing partners.

Skills & Competencies

• Commercially minded and performance-driven.
• Strong understanding of Ghanaian consumer behaviour and market dynamics.
• Creative with the ability to develop locally relevant campaigns.
• Strong analytical and decision-making skills.
• Excellent communication, negotiation and partnership-management skills.
• Strong organisational and project-management skills.
• Ability to manage multiple campaigns and priorities.
• Comfortable working in a fast-moving and competitive environment.
• Collaborative and able to work effectively across departments.
• High level of integrity and understanding of responsible marketing within a regulated industry.

Added Advantage

• Experience within African gaming markets.
• Previous experience working within a regulated gaming environment.

Location: Accra

How To Apply For The Job

Interested candidates should submit their CV and a brief cover letter outlining their relevant experience and achievements to:

jaylynb1726@gmail.com

Closing Date: 15 October, 2026

Only shortlisted candidates will be contacted.