Job Description

•The Senior Manager, Market Development & Planning is responsible for identifying and developing opportunities that drive sustainable growth of the Consumer Business Unit(CBU). The role brings together market development, commercial planning, customer and market insights, geo-marketing, research, competitive intelligence and loyalty, providing the CBU Director and wider Consumer leadership team with the commercial fact base required to make informed strategic choices. The role leads the translation of the agreed CBU strategy into long-range and annual commercial plans, identifies emerging customer and market opportunities, and ensures insights are converted into clear commercial actions. This is a broad commercial leadership role requiring a strong understanding of the full consumer commercial ecosystem, including CVM, products, pricing, channels, digital services, marketing and brand. •The role is not expected to directly own all these functions but must understand how they work together to drive customer and revenue growth, overall consumer business strategy and final strategic decision-making while remain accountable to the CBU Director.

Key Responsibilities

Market Development & Growth

•Identify new and emerging growth opportunities across customer segments, geographies, products, services and channels.
•Assess the size, attractiveness and commercial viability of market opportunities and recommend where the business should focus.
•Develop commercial business cases for new growth opportunities, investments and strategic initiatives.
•Identify underserved customer segments and geographic opportunities using customer, network and market data.
•Work across CVM, Product, Digital, Brand & Marketing, Sales & Distribution, FBB and other functions to translate identified opportunities into commercial initiatives.
•Track market evolution, consumer behaviour and industry developments and assess their implications for the Consumer Business.

Commercial & Long-Range Planning

•Lead the Consumer Business annual and long-range commercial planning process under the direction of the CBU Director.
•Translate agreed CBU strategic priorities into measurable commercial plans, initiatives and resource requirements.
•Coordinate revenue planning across Consumer portfolios, ensuring assumptions are supported by customer, market and operational evidence.
•Develop commercial scenarios and sensitivity analysis to support major business decisions.
•Challenge growth assumptions across customer base, ARPU/value, usage, pricing, acquisition, retention and new revenue streams.
•Work closely with Finance to ensure commercial plans and financial ambitions are aligned.
•Support the CBU Director in strategy development, strategic reviews and preparation for EXCO, Board and Group discussions.

Qualification Required & Experience

Who we are looking for (Qualifications, Competencies – Skills & Behaviours)

•Bachelor’s degree in business, Marketing, Economics, Finance, or a related discipline.
•MBA in Marketing, Economics and Telecommunication Management or relevant postgraduate qualifications would be an advantage.
•8-12 years progressive experience in consumer commercial leadership, preferably within telecommunications, technology, financial services, FMCG or another large consumer-led business.
•Experience in identifying and developing market growth opportunities and translating them into commercial plans.
•Strong understanding of customer insights, research, analytics and their application to commercial decision-making.
•Experience in developing commercial business cases and working with Finance on revenue plans and investment decisions.
•Strong understanding of competitive dynamics and consumer behaviour.
•Demonstrated experience across multiple commercial disciplines, rather than a career limited to one specialist area.
•Strong understanding of CVM, customer segmentation, products and propositions, pricing, revenue management and commercial planning.

Location: Accra

How To Apply For The Job

To submit your application, click on the link below and complete all relevant fields on the online application form.

Click Here To Apply Online

Closing Date: 17 November, 2026