We are looking for a creative, organized, and motivated Social Media Manager / Content Creator to help build and manage an educational YouTube channel: Social Media Manager / Content Creator (YouTube & Short-Form Video)

The goal of the channel is to create valuable and engaging content that attracts students studying abroad and encourages them to subscribe. The content will focus on helping students understand important topics related to student life, finances, and responsibilities while living outside their home country.

Content will primarily be produced for YouTube, with short-form clips also repurposed for TikTok and other short-form platforms to expand audience reach.

This role is ideal for someone who understands YouTube growth strategies, short-form video marketing, and audience engagement.

Key Responsibilities

• Plan and manage weekly YouTube content (long videos and Shorts)
• Create engaging video concepts designed to attract students studying abroad
• Produce and edit high-quality videos optimized for YouTube
• Create YouTube Shorts that tease and promote the main videos
• Repurpose short-form videos for TikTok and similar platforms
• Optimize titles, thumbnails, and descriptions for audience growth
• Research trending topics relevant to students living abroad
• Maintain a consistent content schedule
• Monitor analytics and adjust strategies to improve channel performance
• Engage with comments and help build an active online community
• Suggest creative ideas to grow the channel organically

Qualification Required & Experience

• Two years relevant experience and/or Senior High School Certificate or Degree in Marketing, Media, Communications, or a related field
• Strong understanding of YouTube content strategy
• Experience editing videos for YouTube and short-form social media platforms
• Familiarity with video editing tools such as Premiere Pro, CapCut, Final Cut, or similar software
• Ability to create engaging short-form content
• Understanding of YouTube thumbnails, hooks, and audience retention
• Excellent spoken and written English
• Organized, creative, and able to meet deadlines
• Experience managing or growing a YouTube channel is a strong advantage

Location: Accra

How To Apply For The Job

Email the following to:

aeatanley@gmail.com

Use the subject line:

•Social Media Manager Application – Abroad Channel

Include the following in your application:

•Sample Work
•Provide 1–2 examples of videos you have created or edited.
•This could include animated videos, videos with people, educational content, or any other format that demonstrates your creativity and editing ability.

CV

•Include links to social media videos you have edited, produced, or managed, if available.
•Applicants who are creative but may not yet have published content are still encouraged to apply.

YouTube Short Idea

•Include one idea for a 30–60 second video that could attract students studying abroad to subscribe to the channel.

Your idea should include:

• A strong opening hook (first 3 seconds)
• The main message of the video
• Why you believe the idea would encourage students to subscribe

Closing Date: 17 April, 2026

Short Note

Briefly explain how you would help grow a YouTube channel targeted at students studying abroad.

Important Note

Only shortlisted candidates will be contacted.

A small number of shortlisted candidates may be invited to complete a short paid sample task as part of the evaluation process.

Any work selected for use will be paid for before it is used, regardless of the final hiring decision.

Applications that do not follow the instructions above will not be considered.