Role Purpose

• Contributing to Tigo’s strategic goals
• Continually improving the present (and future) performance of Tigo Ghana
• Creating team spirit based on the Tigo culture
• Stimulating innovation and consumer focus throughout the operation

Key Responsibilities

• All Tigo brand communication investments:
- Including all internal and external consumers and customers
- Efficiently using the budget and tracking performance
- Delivering results according to Tigo brand design & equity objectives
• Consultancy for category and segment managers to develop most efficient business and communication plans
• Ensuring a common language across the organization
• Analyze product/service performance and prepare market feedback report.
• Leading all Tigo consumer and market understanding research
• Leading brand financial analysis
• Consulting with category, segment managers and innovation managers and agreeing on market and consumer research plans
• Consulting management on business impacting market trends & opportunities (competitive intelligence)
• Acquiring consumer insight information
• Creating information brief on market trends and competitive landscape
• Creating regular product development briefing
• Responsible of defining, reviewing and coordinating Research plan
• Consolidates research data and business information
• Responsible of providing the inputs needed to build product/offer feasibility study such as market segment, size of market, potential demand, price points, etc

Qualification Required & Experience

• University degree in marketing, communication, arts, engineering and/or business administration.
• Preferably an MBA or Master’s Degree
• Senior marketing and managerial experience
• Preferably specialization in brand management and market research
• High level of proficiency in the English Language

Location: Accra

How To Apply For The Job

Interested and qualified candidates should

Click Here To Apply Online

Closing Date: 01 April, 2014

When you join Tigo, you join a team where your skills, ideas and technical know-how can do more than contribute to the bottom-line. You'll be exposed to enormous experience, great network and a workforce full of talents with youthful exuberance.

At Tigo we are all salesmen and we are responsible for our own development. We consider each vacancy as a development opportunity for Tigo Employees and we develop both the business and people together.